Heat Map
The heat map provides information on the most visited places in the
store, displays hot and cold zones depending on the activity of the
customers
store, displays hot and cold zones depending on the activity of the
customers
Advantages
Analysis of warm and cold areas in the
shopping centers, and public places
Analysis of the buyer's activity at retail
space
Analysis of the customer reaction to the
ads, and promotions, or external banners
1 Heat map helps to track the flow of people in a store, or shopping center and analyze customer activity
2 The module provides information for analyzing the effectiveness of advertising
3 The module helps with a product placement on the shelves to attract more customers
4 Provides information about most visited places in store
5 Generation of the reports for an hour, a day, a week, or selected period of time
6 Cross-platform and multilingual interface
How It Works
01
Data from CCTV cameras are processed by special algorithm
02
The algorithm measures the intensity of the people flow passing through the control zones
03
A heatmap is formed, which shows the intensity and density of client flow at the different periods of time
