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Heat Map

The heat map provides information on the most visited places in the store, displays hot and cold zones depending on the activity of the customers

Advantages

Analysis of warm and cold areas in the shopping centers, and public places
Analysis of the buyer's activity at retail space
Analysis of the customer reaction to the ads, and promotions, or external banners
Product Verification
  • 01
    Heat map helps to track the flow of people in a store, or shopping center and analyze customer activity
  • 02
    The module provides information for analyzing the effectiveness of advertising
  • 03
    The module helps with a product placement on the shelves to attract more customers
  • 04
    Provides information about most visited places in store
  • 05
    Generation of the reports for an hour, a day, a week, or selected period of time
  • 06
    Cross-platform and multilingual interface

How It Works

01
Data from CCTV cameras are processed by special algorithm
02
The algorithm measures the intensity of the people flow passing through the control zones
03
A heatmap is formed, which shows the intensity and density of client flow at the different periods of time

Directions